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Nike: Timing and storytelling close to perfection (Social War #18)
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Nike doubles it’s online engagement with a perfectly timed sample of storytelling. Prior to the ‘golf clash’ between Tiger Woods and Rory McIlroy, Nike launches its latest feel good video: don’t dream, #justdoit. Nike captures the feeling of a student surpassing its master perfectly in this video. Even if you’re not a golf fanatic, this form of storytelling is a very interesting development. This week in our Social War Research, the power and results of perfect storytelling.
