Recently we launched a new website for Visit Sweden's campaign 'Kom je buiten spelen?'. The goal of the campaign is to promote Mid-Sweden as a summer holiday destination for Dutch families.

In the summer of 2011 we helped the Scandinavian country with the prettiest people of Europe to send them more Dutch clients. Or rather campers. Dutch families love camping, but the only direction seems to be south. As it their TomTOm is broken. Surprisingly, if you go north, you might sooner find...