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The on-going duel between Puma and adidas; Rihanna and Rita Ora. (Social War #16)
intelligence
adidas has started a collaboration with Rita Ora for the upcoming spring and summer collection 2015. A remarkable step, as competitor Puma joined forces with Rihanna as their new Creative Director a while ago. This week in Social War, a report of the tense relationship between Puma and adidas. A relationship that has separated their birth town Herzogenaurach for over 60 years. But a struggle that also brings both companies to where they are today.
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Meet Puma’s new Creative Director: Rihanna (Social War #15)
intelligence
Since early 2015, the board of Puma has an interesting new asset. Next to her role as brand ambassador, Rihanna takes place in the board as Creative Director for Puma Women’s Training. This week in Social War we discuss the latest development in the business: artists and celebrities taking place in the boards of different multinationals as Creative Directors.
