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Gazelle listens to their target group online (Social War #20)
intelligence, operations
When you go along with your target group as a brand, you also go along with their age. It is no secret that the Royal Gazelle has a ‘slightly grey-ish’ target group. That’s why they adjust their products to the changing demands of their customers. The followers reward ‘their’ brand online with a highly increased engagement. This week in Social War, the secret of the changing target group of Gazelle.
