Last Sunday, the 8 o'clock TV news of the Dutch State Television broadcasted our project. Right between the eyes, multimedia, on the NPO, while eating our TV dinners. IIZT and Hart.volgers (heart followers) on your tube.

When it comes to advertising spending, Mobile ads only get 1% of the total. TV is by far the number one. But if you have to put your money on the future winner, go for mobile. According to Matt Cohler of Benchmark Capital the mobile ad market is about to explode and beat TV. Not because we all love...