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Rapha scores online with their female followers (Social War #17)
intelligence
In its niche market (cycling), the online very popular Rapha scores high this week in our Social War research. It speaks to a new, female target group successfully and raises its already high engagement. This week in Social War, the female side of the tough Rapha.
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E-Fashion: Rapha, a global lifestyle brand
intelligence
Content, Community and Commerce.
I'm a long time fan of Rapha and their mailings make go buy-crazy, which is something that only MrPorter realizes in my brain. Slate Olson tells us what Rapha is all about and why optimizing sales per square meter is not a passion.
