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Social media for fashion retailers: editorials (with 5 tips) [part 8]
intelligence, operations
You know your store is special, your customer knows that your store is special, but there are also potential customers who do not know that yet. For that target group you can advertise and set up a social media strategy. Other media may also work for you in the form of an editorial. With the right story you receive a lot of attention in one go. Editorials are actually trophies, notes Richard Derks.
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FIRST AID FOR NEGATIVE REVIEWS
intelligence, operations
Help! A negative review of your store! Sooner or later you will have to deal with it. Do not shoot in the defense. There are better ways to deal with it and still satisfy a customer.
