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make-love-not-walls lees

EN Social War week 7. Politics and Fashion. Diesel and Nike case.

intelligence, operations

Last week it was all about politics in a fashion world. Diesel was the best social media performer of the last week among fashion brands and increased its engagement up to 350%. Diesel easily beats such a social media giant like Nike with the campaign “make love not walls”. Both brands try to show their political views, which are similar. But for Diesel it has a positive impact on their social media, while Nike just lost.
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