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Focus on a product works. (Social War / Week 17)
intelligence, operations
G-Star RAW & Lacoste go back to basics again, Neiman Marcus stays posh, WE Fashion tells its behind the scenes story.
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Lacoste uses Snapchat successfully (Social War #25)
intelligence
In an earlier Social War article we discussed the successful introduction of Snapchat as a Social marketing channel. This week we discuss the way Snapchat is the connection between the French sports fashion brand Lacoste and Tennis tournament Roland Garros. Lacoste provides their followers with an unique look behind the scenes by using Snapchat. Their followers respond enthusiastically and in large numbers.
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Increase social engagement with choice- mechanism (Social War #15)
intelligence
Different companies show that it is possible to increase your online engagement by facing your followers with a choice. This week in our Social War research we discuss Miss Etam, G-Star Raw and Lacoste. We show how they boost their PTAT with over 300% by interacting with their followers on Facebook. Read more here on how to realize an engagement increase of over 300%.
