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Bullshit is the biggest danger for you.
intelligence
A world without bullshit would be more interesting. We would lack the creative flair of bullshitters, that’s true. But we would have the fascination and the wonderment of reality.
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News jacking during Brazil 2014
operations
Forget about huge brainstorming sessions that will eventually lead to this "genius" output in TV commercial or newspaper advertisement. And then throw a lot of money after it, to get it repeated so often, that people will like you for it and will forcefully accept that you're super funny as a brand. It's old news.