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Football Friday. Which country wins the online cup? #euro2016
intelligence
The European championship football is in full swing. So this time we exchange our online fashion performances for the comparison between the national football teams.
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adidas wins in real life, Nike gains the online title
intelligence
adidas won on the football field in a convincing way this year. It sponsored both Germany and Argentina. Still, NIKE is the winner, without a doubt, when it comes to social communication and impact. How do they manage that?
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News jacking during Brazil 2014
operations
Forget about huge brainstorming sessions that will eventually lead to this "genius" output in TV commercial or newspaper advertisement. And then throw a lot of money after it, to get it repeated so often, that people will like you for it and will forcefully accept that you're super funny as a brand. It's old news.
