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adidas wins in real life, Nike gains the online title

01.08.2014

intelligence

adidas won on the football field in a convincing way this year. It sponsored both Germany and Argentina. Still, NIKE is the winner, without a doubt, when it comes to social communication and impact. How do they manage that?

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adidas , facebook , fans , followers , football , nike , soccer , social-war , strategie , strategy , voetbal , winning , wk14 , worldwide

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