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CEO thinks agencies do not understand business
intelligence
78 out of 100 CEO's do not believe their agencies take their commercial interest at heart. They're convinced that the agencies are primarily driven by "creativity" than by business.
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IIZT for Emerce magazine
intelligence
A novelty, Burberry has chosen to spend more than 60 percent of their marketing budget on online in the year 2011. That's three times the market average. Why would they take such a drastic step?
