Eleven years of IIZT. In internet time that's almost a century. And in a century a lot can happen. Let us run you through our simplified story.

"Failure is the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success."

Just when you thought it couldn't get worse

Facebook is a wonderful network to tie customers to your brand, or to scare them away for ever. Nestlé shows us that by creating your brandpage on Facebook you are not done yet; you need to include your brandpage in your PR. Otherwise you might not just disappoint your fans but...