You can reward loyalty. With gifts such as coupons, customer nights and loyalty cards. Loyalty cards according to marketing specialist Richard Derks are suitable for many retailers. According to him, it is clear that customers respond very positively to loyalty systems. Via your website or cash register system, physical card or app. Biggest benefit: in return you get a huge amount of data. "Moreover, you build strong bond with your customer, which should be the main starting point," says Derks.

Loyalty pays off online Many brands are asking why they should be present on Social Media. It is like the old days when I had to explain to companies why they needed their own URL. They defended they already possessed a faxing machine. The biggest problem for companies that enter too late...