Starbucks loyalty on Facebook

Loyalty pays off online

Loyalty pays off online

Many brands are asking why they should be present on Social Media. It is like the old days when I had to explain to companies why they needed their own URL. They defended they already possessed a faxing machine.

The biggest problem for companies that enter too late in this marketing mix medium, is that it is a medium that makes your company a learning company. Those lessons are needed to become better and better at things that nobody really has education for. Though it is where a lot of your customers spend a lot of their time. And if used correctly, Social Media can facilitate and help your clients and your brand.

See here a case of an early adaptor: Starbucks. WTF are they doing on Facebook?Well this exactly…


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