(En) War goal: celebrate collaboration between adidas Originals X MEN_at_WORK

War goal: engage fans before, during and after Queensday Strategy & tactics: Facebook tab featuring our dancing Queen Battle achievements: a funky dancing engaging experience "You are the dancing queen, Young and sweet, Only seventy, Dancing queen, Feel the beat from the...

(En) What do you do when you want to conquer the world but have no fans on Facebook? You make a great joke. Effective and simple, low budget.

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