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adidas Originals: Unique mass products are popular online (Social War #19)


At April 30th adidas Originals launched the #miZXFLUX app. With this online application it is possible to adjust the 80’s adidas ZX shoe to your very own taste. This week in our weekly Social War Research we discuss how adidas makes her mass products successfully unique for their followers. The successful combination of mobile and coproduction.
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