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The on-going duel between Puma and adidas; Rihanna and Rita Ora. (Social War #16)
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adidas has started a collaboration with Rita Ora for the upcoming spring and summer collection 2015. A remarkable step, as competitor Puma joined forces with Rihanna as their new Creative Director a while ago. This week in Social War, a report of the tense relationship between Puma and adidas. A relationship that has separated their birth town Herzogenaurach for over 60 years. But a struggle that also brings both companies to where they are today.
