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The successful multichannel approach of Converse (Social War #15)

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Converse goes big this year with their largest multichannel campaign ever. The famous Chuck Taylor shoe exists 100 years and Converse celebrates this with a worldwide on-and offline marketing campaign. Converse uses a mix of online and offline marketing channels for its latest campaign. A combination that ensures there isn’t a way around the brand for customers. Read here how they realise an increase of almost 200% on their social media channels.
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