Read here how Replay, Nike, Miss Etam and Neiman Marcus stand out with their social media performance. What can you learn from it?

We found out the correlation between the most popular social media trends in March and the best performing online fashion brands. Read how brands have combined any of the 6 trends and reached the highest engagement.

Fila scores with nostalgia, Dutch retailers let their fans count eggs and Converse & G-Star Raw go back to basics. In our Social War weekly measure and analyze the online presence of more than 70 fashion brands. We present you 3 leaders.

IIZT developed an iPhone app that helped visitors to discover, and share, the trendiest hotspots during the New York Fashion Week and, best of all, free of charge!

G-star acts different   Fashion and interactive, social media. A difficult relationship for a lot of brands. Most fashion brands want control, almost in a maniacal way. So democratic, less controllable media are avoided or used minimally. You might wonder if the extrapolation of...