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Meet Puma’s new Creative Director: Rihanna (Social War #15)
intelligence
Since early 2015, the board of Puma has an interesting new asset. Next to her role as brand ambassador, Rihanna takes place in the board as Creative Director for Puma Women’s Training. This week in Social War we discuss the latest development in the business: artists and celebrities taking place in the boards of different multinationals as Creative Directors.
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UGG and lovers
intelligence, operations
The world famous shoe fashion brand UGG wanted to have more engagement with their lovers. During Valentine they launched an action to surprise your sweetheart.
