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Lacoste social war published on Emerce lees

Lacoste uses Snapchat successfully (Social War #25)


In an earlier Social War article we discussed the successful introduction of Snapchat as a Social marketing channel. This week we discuss the way Snapchat is the connection between the French sports fashion brand Lacoste and Tennis tournament Roland Garros. Lacoste provides their followers with an unique look behind the scenes by using Snapchat. Their followers respond enthusiastically and in large numbers.
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