Neiman Marcus, MS Mode, Replay are the best social media performers (Social War/ Week 4)

_Social War helps you to build a strong online presence. Learn from the most successful brands.

Let’s see what last week brought us:

We present you the TOP 10 performing fashion brands on Facebook, Twitter and Instagram.


The highest Facebook PTAT increases:

Weekly we measure PTAT on Facebook and pick up 3 leaders. Here they are:

Neiman Marcus has the highest PTAT increase 240%, followed by MS Mode with 211% and Replay 193%. Neiman Marcus is very active with posting and sharing their content, which attracts a lot of Facebook users’ attention. 4779 likes and 143 shares got the post by announcing a new collection and a sale reduction up to 75%. Sale is always a way to get attention of your customers.

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MS Mode stays ahead with their #curvepower campaign, explaining all women that beauty is more than

skinny models. Everyone has their own charm and their curves. Moreover MS Mode is using hashtags in their #curvepower campaign, knowing that hashtags got the power and can increase the engagement. Read our tips for using hashtags here. Their post got 382 likes and 372 shares.

Replay is using  players of one of the most favorite football clubs in the world. FC Barcelona brings Replay a lot of attention and Facebook likes and shares under their posts. Pictures of the football team players , wearing  Replay outfits got 2,733 likes and 35 shares. They picked the right celebrities for their campaign. Read our article about celebrity marketing


Converse is a Facebook leader.

Creative, Optimistic, Nice, Very Exciting , Ready for new achievements ,Shocking, Extremely inspiring. Thats all about Converse with its 37,542,645 followers.  

Victoria’s Secret is taking the second position. Victoria’s Secret angels attract almost 26,863,481 followers.

adidas is third with 26,539,999 fans. In their present campaign «future» ,the best way to predict the future is to create it, they say. Let’s see if adidas can create their future and get ahead of Victoria’s Secret.


On Twitter the fans of Victoria’s Secret bring the brand on top of the other brands 8,949,925 followers, followed by Nike 5,719,016 and Burberry 5,698,135. Three totally different types of fashion brands are in a fight to be the leader on top of our Top 10 Twitter performers chart.


At the same time Nike becomes an absolute leader in Instagram with almost 34,401,136 followers. Nike- Just do it!

Victoria’s secret is switching places with Nike and goes behind with 31,456,773 followers.

H&M is also doing great on the third place with more than 12,239,620 followers. If H&M wants to increase they have to try harder and raise the overall engagement.

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REMARK: Social War does measure the power of social engagement related to current fans and numbers of interaction. This means that the power and quality of posts and performance can be measured and that the huge brands and the smaller brands can be compared. It’s good to know that smaller brands can perform better than the humongous ones. Though we must also say that the brands with the biggest number of followers know very well to stay on top by supplying quality.


You’re always welcome at Prinseneiland. Call us and reserve time for a first date. 020-6933131 or mail

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