The latest posts : Branding
Boi Boi. Brutal thaifood brand
Thai restaurants were invented here. How to outgrow the expectation of the audience and how to be ready for the future. Still keeping quality of food as the core of the whole concept. We succeeded by growing this thai food brand from a food market participant into a real restaurant.
Textilia editorial: best fashion brands on social media 2016 second half.
SOCIAL WAR 2nd half of 2016. What do brands Victoria’s Secret, Nike and H&M have in common? They all perform really well on social media. : article in Textilia.nl
SOCIAL WAR 2015
13 January our column ‘from IRL to URL’ is published in fashion magazine Textilia. It's for a reason. For years we have based our campaigns on our ongoing Social War research. We compare fashion brands and their social media behavior and interaction with fans. What works and what doesn't?
SOCIAL WAR SPRING’14
The new SOCIAL WAR report is ready. Read more here.
One is just as strong, as the vulnerability he dares to show. A good lesson and a confirmation of my feeling on this topic. Soon we'll tape our new episode of IIZTV. Read more about the why and how of our channel that should bring relevance and sharing of knowledge and experience.