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For the smaller people, Le Big fashion.
operations
New brand, new look, new way of talking to girls and their parents and an improved webshop layout. And the best is that they still combine the right to get dirty and shine while always being this quirky kiddo. Or as the owner said: I just want to make the fashion that I as a girl could never find in store but always wanted to have.
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Carhartt. All American workwear in Europe
operations
Yippee ya yippee ya hoo. This American star of workwear for the rougher professions is sailing the waves of fashion and has found solid ground in Europe.
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Social media for fashion retailers: video blogging [part 7]
intelligence, operations
Vlogging - video blogging - is for everyone. More and more companies see the benefits of the fast and effective videos. By vlogging you quickly make a statement or give a short update with a big impact. The information from a video hang happily longer and gets twice more views than a written content. This week: how to easily use video on your social media channels. Plus 6 practical tips.
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Social media for fashion retailers: 10 tips for successful winning campaigns [part 5]
intelligence, operations
10 steps to a successful wining action. How do you appeal to the right target group? "Let people do some effort. Do not make your action too flat, like 'invite three friends, like this photo and let us know in a comment who needs the product even more'. If a consumer likes your store and assortment, he wants to do a little more effort. "For example, giving the most original input answering a question."
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Social media for fashion retailers: claim your location [part 4]
intelligence, operations
. In part 4 we talk about how literally to put your store on the map.
Once you have a good relationship with your customer, they are happy to act as ambassadors for your store or your brand. By sharing your posts, using hashtags with their photos, leaving reviews, tagging them or letting you know they've been in your store. Word-of-mouth advertising can go online quickly.
