The latest posts : Newsjacking
![](https://2002.iizt.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-01-at-5.11.18-PM-360x237.png)
more
News jacking during Brazil 2014
operations
Forget about huge brainstorming sessions that will eventually lead to this "genius" output in TV commercial or newspaper advertisement. And then throw a lot of money after it, to get it repeated so often, that people will like you for it and will forcefully accept that you're super funny as a brand. It's old news.