The latest posts : Wk14
adidas won on the football field in a convincing way this year. It sponsored both Germany and Argentina. Still, NIKE is the winner, without a doubt, when it comes to social communication and impact. How do they manage that?
Forget about huge brainstorming sessions that will eventually lead to this "genius" output in TV commercial or newspaper advertisement. And then throw a lot of money after it, to get it repeated so often, that people will like you for it and will forcefully accept that you're super funny as a brand. It's old news.