Call Us +31(0)20 693 3131The latest posts : Richard derks
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Social media for fashion retailers: how do you get to know your target group? [part 6]
intelligence, operations
Every photo or video you share on social media has a certain impact. The image you post should be recognizable and scream: this is me! There is much more than only showing a clothing style. You should understand what activities your target group does after working hours and weekends, their language, what they find funny or what quotes inspire them. In this episode: how do you get to know your target group?
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Social media for fashion retailers: claim your location [part 4]
intelligence, operations
. In part 4 we talk about how literally to put your store on the map.
Once you have a good relationship with your customer, they are happy to act as ambassadors for your store or your brand. By sharing your posts, using hashtags with their photos, leaving reviews, tagging them or letting you know they've been in your store. Word-of-mouth advertising can go online quickly.
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Social media for fashion retailers: community building [part 1]
intelligence, operations
Community building according to social marketing expert Richard Derks is the foundation of a successful social media campaign. "Starting a new store or branch a retailer knows exactly which name, interior, products and target group suits him. More important than the appearance of your store or the brands that you sell, however, is your community."
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NL BEN JIJ EEN ZWART SCHAAP?
operations
Dit jaar zullen we vieren in plaats van boete te doen. In ‘The year of the goat’ vieren wij het zwarte schaap, in al zijn schoonheid. We eren de imperfectie en genieten van het anders zijn. Niet meegaan in de menigte, hoe eng of gevaarlijk dat ook is. Want wij zijn ervan overtuigd dat echte schoonheid en karakter een krasje verdient.
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SOCIAL WAR 2015
intelligence, operations
13 January our column ‘from IRL to URL’ is published in fashion magazine Textilia. It's for a reason. For years we have based our campaigns on our ongoing Social War research. We compare fashion brands and their social media behavior and interaction with fans. What works and what doesn't?
