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Social media for fashion retailers: editorials (with 5 tips) [part 8]
intelligence, operations
You know your store is special, your customer knows that your store is special, but there are also potential customers who do not know that yet. For that target group you can advertise and set up a social media strategy. Other media may also work for you in the form of an editorial. With the right story you receive a lot of attention in one go. Editorials are actually trophies, notes Richard Derks.
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Social media for fashion retailers: 10 tips for successful winning campaigns [part 5]
intelligence, operations
10 steps to a successful wining action. How do you appeal to the right target group? "Let people do some effort. Do not make your action too flat, like 'invite three friends, like this photo and let us know in a comment who needs the product even more'. If a consumer likes your store and assortment, he wants to do a little more effort. "For example, giving the most original input answering a question."
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Social media for fashion retailers: claim your location [part 4]
intelligence, operations
. In part 4 we talk about how literally to put your store on the map.
Once you have a good relationship with your customer, they are happy to act as ambassadors for your store or your brand. By sharing your posts, using hashtags with their photos, leaving reviews, tagging them or letting you know they've been in your store. Word-of-mouth advertising can go online quickly.
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Social media for fashion retailers: loyalty clubs [part 3]
intelligence, operations
You can reward loyalty. With gifts such as coupons, customer nights and loyalty cards. Loyalty cards according to marketing specialist Richard Derks are suitable for many retailers. According to him, it is clear that customers respond very positively to loyalty systems. Via your website or cash register system, physical card or app. Biggest benefit: in return you get a huge amount of data. "Moreover, you build strong bond with your customer, which should be the main starting point," says Derks.
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Social media for fashion retailers: special events [part 2]
intelligence, operations
In episode one in this series Richard Derks explained why social media is so important for reaching your community. It is important to know where your community meets online and what brings them together. Have you joined a group once or do you have your own community built? Then it is time to keep this group together. And how can you do this better than organizing events? "Make it happen", says Derks.
