Boi Boi. Brutal thaifood brand

Thai restaurants were invented here. How to outgrow the expectation of the audience and how to be ready for the future. Still keeping quality of food as the core of the whole concept. We succeeded by growing this thai food brand from a food market participant into a real restaurant. And it tasted like more, resulting in a new restaurant every year since its start in 2015.

We created everything from the brand with the screaming punky monkey to the order systems, the interior and exterior design, the social story and all events around them. A tangible success in thinking and being different.