The latest posts : Community

Most people do not realize that a brand is in fact nothing more than the center of a community. Without fans and lovers your brand is just a name. How do you map out a community, how do you put your customers at the center of your commuication? How do you stay relevant, how do you capitalize on their feedback? We have a lot of experience with this. We believe in the power of communities, online and offline.

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Social media for fashion retailers: editorials (with 5 tips) [part 8]

intelligence, operations

You know your store is special, your customer knows that your store is special, but there are also potential customers who do not know that yet. For that target group you can advertise and set up a social media strategy. Other media may also work for you in the form of an editorial. With the right story you receive a lot of attention in one go. Editorials are actually trophies, notes Richard Derks.
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Social media for fashion retailers: video blogging [part 7]

intelligence, operations

Vlogging - video blogging - is for everyone. More and more companies see the benefits of the fast and effective videos. By vlogging you quickly make a statement or give a short update with a big impact. The information from a video hang happily longer and gets twice more views than a written content. This week: how to easily use video on your social media channels. Plus 6 practical tips.
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