Call Us +31(0)20 693 3131The latest posts : Iizt
Ever since Richard Derks founded IIZT in 2002 with the knowledge he gained from starting KaZaA a.o. he has followed his dreams and visions. Always surrounded by some of the smartest kids and always with a proper production house in Poland, IIZT served big names and small beauties. We avoid bullshit and adore go-getters. Of course, not every brand should be the frontrunner, but there has to be a spark somewhere to ignite your audience. We always look for those options. Our inspiration comes mainly from the USA and Japan. If you agree that it's not about just codeing, but about inspiration and a different perspective that makes you a leader in your won league, we should talk.
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Social media for fashion retailers: editorials (with 5 tips) [part 8]
intelligence, operations
You know your store is special, your customer knows that your store is special, but there are also potential customers who do not know that yet. For that target group you can advertise and set up a social media strategy. Other media may also work for you in the form of an editorial. With the right story you receive a lot of attention in one go. Editorials are actually trophies, notes Richard Derks.
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Social media for fashion retailers: video blogging [part 7]
intelligence, operations
Vlogging - video blogging - is for everyone. More and more companies see the benefits of the fast and effective videos. By vlogging you quickly make a statement or give a short update with a big impact. The information from a video hang happily longer and gets twice more views than a written content. This week: how to easily use video on your social media channels. Plus 6 practical tips.
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Social media for fashion retailers: 10 tips for successful winning campaigns [part 5]
intelligence, operations
10 steps to a successful wining action. How do you appeal to the right target group? "Let people do some effort. Do not make your action too flat, like 'invite three friends, like this photo and let us know in a comment who needs the product even more'. If a consumer likes your store and assortment, he wants to do a little more effort. "For example, giving the most original input answering a question."
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Social media for fashion retailers: claim your location [part 4]
intelligence, operations
. In part 4 we talk about how literally to put your store on the map.
Once you have a good relationship with your customer, they are happy to act as ambassadors for your store or your brand. By sharing your posts, using hashtags with their photos, leaving reviews, tagging them or letting you know they've been in your store. Word-of-mouth advertising can go online quickly.
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Social media for fashion retailers: loyalty clubs [part 3]
intelligence, operations
You can reward loyalty. With gifts such as coupons, customer nights and loyalty cards. Loyalty cards according to marketing specialist Richard Derks are suitable for many retailers. According to him, it is clear that customers respond very positively to loyalty systems. Via your website or cash register system, physical card or app. Biggest benefit: in return you get a huge amount of data. "Moreover, you build strong bond with your customer, which should be the main starting point," says Derks.
