HM loves Rotterdam clip

To announce the opening of the biggest European store of H&M in Rotterdam we created a colorful fashion game. Everybody was invited to create a doll with the current Fall fashion that could be bought in the shop. Using social media people could challenge each other to reach the top. Combined with fashion and Rotterdam minded questions you could climb even higher. In the end there were almost ten thousand puppets created in two weeks time. An enormous success.

Watch here our clip that gives an impression of the game we created. It contained almost 10,000 creations and had almost 200,000 views in two weeks time. Nice!

H&M Loves Rotterdam from IIZT on Vimeo.

Our special thanks go out to the crew of Brandwerk who scored the happiest crowd of the evening: