Yapan and Jahoo

Yahoo tops Japan

Just when everybody’s thinking that Google is too dominant, there is at least one country that is dominated by its competitor Yahoo.

Japan has the world’s second largest advertising market of $77 billion. It is an interesting strategic story. How culture cannot be ignored. And how Yahoo has been smarter in this field. Yahoo Japan is a real Japanese company with Japanese employees, who understand the minds and psychology of their market. That is hard to beat.

Read more here.