Social War edition 1 of 2017, the 6th year already. Three fashion brands stand out. You can learn from them. Watch the video here.

Last week the fashion trade magazine Textilia published an article with out weekly research after the best performing fashion brands on social media. Textilia is the trade magazine directed at the Dutch fashion entrepreneur.

The new SOCIAL WAR report is ready. Read more here.

We started the Social War research in 2011 and focused on the online behavior of 55 different fashion brands and their fans on Facebook. Social communication expert IIZT monitors these brands to improve and share knowledge. What do brands post, how do they interact and how do the fans respond?

Nearly $ 72 more spent Facebook fan each year than a person who doesn’t identify him- or herself with the brand, based on research of Syncapse. The average value of one fan on Facebook is $ 136,38. At about one-quarter increase the likelihood of regular use of the product by a fan, than...