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Boi Boi. Brutal thaifood brand
intelligence, operations
Thai restaurants were invented here. How to outgrow the expectation of the audience and how to be ready for the future. Still keeping quality of food as the core of the whole concept. We succeeded by growing this thai food brand from a food market participant into a real restaurant.
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Social media for fashion retailers: editorials (with 5 tips) [part 8]
intelligence, operations
You know your store is special, your customer knows that your store is special, but there are also potential customers who do not know that yet. For that target group you can advertise and set up a social media strategy. Other media may also work for you in the form of an editorial. With the right story you receive a lot of attention in one go. Editorials are actually trophies, notes Richard Derks.
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Social media for fashion retailers: video blogging [part 7]
intelligence, operations
Vlogging - video blogging - is for everyone. More and more companies see the benefits of the fast and effective videos. By vlogging you quickly make a statement or give a short update with a big impact. The information from a video hang happily longer and gets twice more views than a written content. This week: how to easily use video on your social media channels. Plus 6 practical tips.
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Social media for fashion retailers: how do you get to know your target group? [part 6]
intelligence, operations
Every photo or video you share on social media has a certain impact. The image you post should be recognizable and scream: this is me! There is much more than only showing a clothing style. You should understand what activities your target group does after working hours and weekends, their language, what they find funny or what quotes inspire them. In this episode: how do you get to know your target group?
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Social media for fashion retailers: 10 tips for successful winning campaigns [part 5]
intelligence, operations
10 steps to a successful wining action. How do you appeal to the right target group? "Let people do some effort. Do not make your action too flat, like 'invite three friends, like this photo and let us know in a comment who needs the product even more'. If a consumer likes your store and assortment, he wants to do a little more effort. "For example, giving the most original input answering a question."
