Catch Big Fish with H&M

To promote and to celebrate the Mauritz Archive Collection by H&M, we have made an online newspaper and a fishing game. Note: for MEN only.
With a clean and full adaptive design, so it can be used on mobile, tablet and desktop, we present: Catch Big Fish!

The official launch party for the Mauritz Archive Collection is on the 16th of September. Catch the biggest fish and win exclusive tickets and a clothing voucher worth € 100, -.

Are you a true fisherman? Show your skills on http://www.hm-heritage.nl

News about the H&M ‘Mauritz Archive’ Collection:

Hypebeast

Bloomberg