Eye Tracking is so 2008

Can you trust the eye?

Can you trust the eye?

 

Nice insight from one of the better search engine specialists of the Netherlands,NetSociety. Why would you use eye tracking of a website in a limited panel setting? Is it relevant or is it still nothing more than expensive guessing? And what new developments are there? At the Google even an  experiment with new tools by SiteTuners were presented. These were more efficient, but not yet perfect.

Read more here.

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