European running experience makes Diadora win again(Social-War/ Week-9)

Do you want to know how Diadora has increased their engagement by inspiring their followers? Which 3 simple tricks does WE Fashion use to generate audience activity? How does Harrods use “special occasions” to attract the customers? Read our Social War the highest engagement increases report for the week 9.

Weekly we measure Facebook engagement and pick up 3 leaders. Here they are:


Inspiration from Diadora

Diadora is on the first place this week. Diadora says #makeitbright and they indeed make it bright with a creative way of their product delivery. 70 runners, 10 countries, 1500 km across Europe. In their amazing video commercial Diadora is showing the journey from the Diadora HQ in Italy to Barcelona. People of different nationalities, races, genders and age generations are following the route through mountains and forests, cities and seasides just to deliver a pair of shoes. The whole video is a reflection of differentiation. Very creative!

But there is a deeper meaning, than just a shoe delivery. All these people are united with one love to sport and life. It doesn’t matter that they are all so different. Common love helps them to overcome this distance together for the final result. Very inspiring! Diadora has not just created another mediocre advertising. This time Diadora shows people the clear idea and philosophy ( what Nike  always does) and motivates their followers to new sport achievements. Diadora Facebook fans were very enthusiastic about this and started sharing this video with each other, which leads to a 240% engagement increase.


3 easy methods to generate your engagement from We Fashion

We Fashion generated their engagement up to 200% last week. New win action and offer of one year of free denim. But the most important thing is they do it smartly. Firstly, We Fashion asks to tag 3 friends under their post, which is already spreading brand awareness outside of the circle of already existing followers. Secondly, they increase their followers engagement, asking them to explain the reason why they are the ones who deserve to be a winner. Third, just the members of WE IS ME club can participate. People have to register on the website, while in return they are becoming a part of We Fashion society with a bunch of privileges. The same time, We Fashion is getting a lot of new email addresses in their database. Very well done!


Harrods remembers about their auditory

It is important for brands not to forget about «special occasions» and make a timely post with some nice «special offer». Just like Harrods did. It’s simple and it works. Harrods just invited women on an «afternoon tea» for «Mother’s day», making them feel «special» and increased their engagement up to 150%. Picture indeed looks tasty. Just a post, where you show that you remember about your followers on a holiday day will make them love you even more!


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REMARK: Social War measures the power of social engagement related to current fans and numbers of interaction. This means that the power and quality of posts and performance can be measured and that the huge brands and the smaller brands can be compared. It’s good to know that smaller brands can perform better than the humongous ones. Though we must also say that the brands with the biggest number of followers know very well to stay on top by supplying quality.


You’re always welcome at Prinseneiland. Call us and reserve time for a first date. 020-6933131 or mail

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