Mobile beats TV

When it comes to advertising spending, Mobile ads only get 1% of the total. TV is by far the number one. But if you have to put your money on the future winner, go for mobile. According to Matt Cohler of Benchmark Capital the mobile ad market is about to explode and beat TV. Not because we all love to see ads on our mobile. But because we watch our mobile more often during the day then our TV screens. Or were you still wondering why people are always looking down while walking, cycling or being with friends? They are not shy. They are just absorbed in their mobiles.

We like to add something to that. TV is the new wallpaper. Radio, move over.