G-STAR

The most famous Dutch raw jeans brand G-Star made a big step. They had been The Netherland’s favorite for a decade and got a stronger and stronger international focus. They even decided to launch their new line during the New York Fashion Week. To underline this moment, they wanted to extend the Raw brand feeling beyond the product. For them we made a city guide of New York, but then in the G-Star way. What are the cool places you should see, feel and experience in New York to get that Raw feeling?
The app we built showed you instantly all spots on your smartphone that were worth visiting. In New York. We even built in an option for people to pin their own suggestions live on a map. It was up to G-Star to make these publicly available for the other app users.