Men at Work

The fashion multibrand retail chain, specialized in jeanswear, was moving from bricks and mortar towards online. This logical move required an activating and positive image online and in social media. With the knowledgeable team that knows everything about fashion, styling and shopping streets, we had interesting sparring sessions. It lead to a quick increase, or rather translation, of their offline fans to online fans. Their target group is right in the middle of heavy social media users.
Their profile grew sharply and it supported the offline and online shops. We also realized successful crossings of bringing online people to offline experience. The biggest success was the joint promotion in the summer together with adidas originals. We visited the cities where their biggest stores were present with surprise parties in an ocean container.